On a scorching hot afternoon... A man was walking along the sunny promenade. He had preferred walking rather than riding in a carriage; he wanted to enjoy the breathtaking view of his city: Naples.

Always with him, his Panama hat. A little wrinkled, almost unused, but always elegant.

It was 1924, and in those years the profession of barber was often combined with that of perfumer.

So that man, equipped with everything except his tools and his cologne, crossed the city.

From a dream in a young man's pocket, a project synonymous with excellence, style, and Italianness is born worldwide.

A unique and exclusive style, translated with great passion by the skilled hands of artisans, with obsessive attention to every detail, resulting in fragrances composed of natural raw materials that guarantee quality and refinement.