ORIGIN
Born in France in 1912, Jacques Fath's early fascination with fashion led him to open his first haute couture house in Paris in 1937. His unique and glamorous style quickly attracted success, dressing "young Parisian chic" and a influential clientele. Hubert de Givenchy, Guy Laroche and Valentino Garavani worked as assistants in his atelier and later founded their own fashion houses.
The perfume saga begins with the launch of Chasuble in 1945 and, later, with the iconic creations of Iris Gris and Green Water in collaboration with perfumer Vincent Roubert, which consolidated the legendary status of Jacques Fath Perfumes in the perfume niche. Haute Parfumerie.
CONCEPT
The spirit of Jacques Fath is captured today within the contemporary design and iconic codes of 'Fath's Essentials Collection.' Creative Director Rania Naim collaborated with independent perfumers Cécile Zarokian and Luca Maffei in 2016, and more recently with IFF Master Perfumer Jean-Christophe Hérault, to create the Fath's Essentials Collection. This range of fragrances embodies the vibrant life of Jacques Fath and his unique fashion style, for both men and women.
Cécile's work is charming; Each new perfume creation reveals a universe that transports the senses through different territories. Exceptional raw materials, such as Neroli or Ambergris, used for the mythical Agua Verde revisited, as well as for other Jacques Fath creations such as Bel Ambre, Red Shoes and Curacao Bay, mark the signatures of this unique collection.
For Luca, the direction was different: he was no longer based on a classic pillar of the brand, but instead turned to a rich and varied olfactory palette, using the most innovative and noble raw materials to create feminine fragrances such as Les Frivolités and Lilas Exquis. This also pays homage to Jacques Fath's “joie de vivre”.
With Jean-Christophe, he has infused innovative methods into his approach to achieve “beautiful, classic, rigorous perfumery and a more whimsical modernism.” The collection has been expanded with Vetiver Gris, a luminous contemporary fragrance, along with its most recent creation, Jasmin de Toscane, which revolves around a very unique jasmine used for the first time in a perfume.