Once upon a time, in the Paris of the Roaring Twenties, Blanche Arvoy was going to make her mark on Parisian perfumery.

Although it is almost unknown to the general public, collectors of vintage bottles speak of it with admiration tinged with nostalgia.

Her first steps as a Parisian perfumer bore names that have a provocative resonance: Allez Hop, Gardez moi, L'Heure Romantique and, later, an evocative Quand? These creations were presented in true works of art with Baccarat hand-dipped and blown bottles, encased in luxurious handcrafted boxes.

Very soon, a second Blanche Arvoy brand took under its wing all the creations presented under the Jovoy name.