Sophie Bruneau's Journey into the World of Perfumes
From a very young age, Sophie Bruneau felt a deep attraction to perfumes. He collected fragrance samples and advertisements. Although she was also a ballet dancer, pianist and sculptor, her true passion was always the world of perfumes.
As Marketing Director for several beauty companies, Sophie was able to create, develop and launch a range of perfumes and cosmetics for high-profile brands.
In 2013, the artist decided to found her own perfumery, AFFINESSENCE, whose name means "Affinity of Essences."
In 2015, he launched the Base Notes collection. She wanted to take her passion and conviction to the next level, creating her own perfume collection.
Background Notes Collection
The result is artistic perfumes that act as authentic "sensual signatures". These perfumes are faceted but essentially linear, standing out for their durability and a trail that does not go unnoticed.
They are perfumes of excellence, memorable, full and complete, charismatic and impressive, but also incredibly sensitive. With carnal and regressive notes that evoke childhood memories or old memories, these perfumes are cozy and comforting, wrapping you like a cashmere blanket or in a woman's hair.
By honoring the most precious materials of base notes, AFFINESSENCE creates a new category of fragrances: "base perfumes." Elegant and identifiable, these perfumes form authentic personal signatures.
They are perfumes for the skin, divine on some fabrics and can also be used under your usual fragrance to make it even more sensual and unique.
Thanks to its high molecular weight, the base notes are the heaviest, which gives them exceptional qualities in perfumery: intensity, long duration, heat with a particularly sensual touch on the skin and an incomparable trail.
The quintessence of perfumery, the base notes not only have exceptional physical-chemical qualities, but also touch us deeply, resonating with our inner being.
If we feel in "affinity" with these notes, it is because they come into direct contact with our senses. Amber, vanilla, wood or animal notes, these warm and rounded fragrances are true triggers of emotions.
Exit Notes Collection
Innovating in the world of luxury and in collaboration with perfumers, AFFINESSENCE has managed to unite elements that were traditionally considered opposites: fresh and vibrant notes, with the distinctive characteristics of the house: intensity, durability and exceptional trail.
Sophie Bruneau, founder of AFFINESSENCE, comments: “ In my 30-year career, I have found that fresh perfumes often cause some frustration: they lack intensity, trace and, above all, fixation. Fresh notes, being the most volatile, fade quickly, and the perfume loses its identity and freshness, or simply disappears, leaving the consumer disappointed."
As was done with the Background Notes Collection, they decided to think differently and advance in quality.
With this collection they break with the traditional pyramidal structure of fresh perfumes to reinvent it, creating innovative "Freshness Structures".
These perfumes not only remain on the skin for more than 10 hours and even longer on clothing, something unusual for fresh fragrances, but they also maintain their olfactory identity unchanged throughout this period, that is, their aroma does not transform.
These diamonds of freshness shine and shine with their fresh notes from morning to night. Something unprecedented in the world of perfumery.
Enjoy the wonderful scents of the Top Notes Collection, uniquely choreographed, and experience the unmatched combination of freshness and luxury.
Renowned Perfumers
Each fragrance in the collection reflects the art and skill of a perfumer, highlighting their favorite background material.
So that each perfumer could feel in full "creative affinity", they were allowed to freely choose the background material that inspired them, without any restrictions, including financial ones, since they had an unlimited budget.
Creative Fragrances
They wanted perfumers to have the freedom to compose differently, moving away from market trends where all perfumes end up being similar.
Far from creations so timid that they lose their identity. Far from common reference products, imitations and tests aimed at pleasing everyone everywhere, which often result in the "lowest common denominators".
Their only guidelines: to create unique and exceptional perfumes, focused on the base notes, without precedent.
Luxury Perfumes
Looking for luxury fragrances both for the quality of the materials and the way they are composed: they created perfumes that are not diluted in a multitude of materials, as often happens.
They wanted perfumes of great beauty, created from a bold selection of noble and rare raw materials.
Each perfume is enhanced by a valuable companion (such as benzoin for vanilla or oud for patchouli) and crowned with a selection of other equally splendid ingredients.
Original and Unique Fragrances
They wanted perfumers to combine ingredients in unusual ways and dare new approaches, breaking with the norms of conventional perfumery.
This meant leaving the traditional olfactory pyramids and usual constructions. Daring to forget the traditional scheme of top-heart-base notes, counteracting, exceeding, to retain only complete, direct fragrances with full character.
Expert Perfumes
The stela is crucial for the founder, and she wanted unforgettable stelae, the likes of which are no longer seen. I wanted each perfume to leave its mark, like the trail of a woman passing by on the street or the mark that a man leaves in a room.
In addition to these indelible trails, I wanted the fragrances to instantly deliver their "background" identity, without being "crushed" on the skin.
They created the ideal volume for each perfume, adding quantity until achieving a perfect fusion.
The Spirit of AFFINESSENCE
Wearing an AFFINESSENCE perfume means marking the senses and spirits with an unmatched presence and signature.
AFFINESSENCE dedicates its collection to those who appreciate quality and emotions, to the sensitive, to those who value the aroma and the emotions it generates, to those who want to let their senses and their hearts speak.
Close your eyes and follow your instinct. Choose your perfume of excellence from the collection... and let yourself go!