Perfume is more than an accessory: it is a form of expression, an invisible trace, and a way of inhabiting the world.
From the laboratories of Grasse to the most prestigious houses in the world, master perfumers agree on certain universal truths.
At Parfumerie d'Aquitaine , we have gathered the 10 essential rules of perfumery , told by those who know this art best.
1. Wear perfume at home
“Wearing perfume at home can provide a sense of normalcy and boost confidence, even without commitments throughout the day.” — Kilian Hennessy
Perfume shouldn't be reserved only for special occasions.
Using it at home is a gesture of self-care, a way to reconnect with yourself.
In the colder months, warm notes such as amber, vanilla, or sandalwood envelop the atmosphere and bring a feeling of comfort and calm.
2. Layers of perfume and duration
“Mixing different layers of perfume helps with longevity because the combination becomes more complex.” — Mona Kattan
The layering technique is a well-kept secret.
Combining perfumes with compatible olfactory families not only creates a unique signature, but also prolongs the duration of the scent on the skin.
Start with a warm base and add a cooler or floral layer for balance.
3. Perfume yourself as an art
“Perfume should not only be applied to the skin, but also to clothing, hair, and surroundings.” — Jacques Cavallier-Belletrud
Perfume is an invisible art form.
Applying it to different materials allows the fragrance to breathe and be released with movement.
A mist in your hair, a light cloud on your coat, or even a touch on your bed linens: every gesture builds an aura that accompanies you throughout the day.
4. Explore until you find your essence
“There’s only one way: try as many perfumes as you can.” — Ben Gorham
Finding “your perfume” is not a matter of luck, but of exploration.
Each fragrance awakens different emotions, and only by trying several will you discover the ones that resonate with you.
Allow yourself to be curious: perfumery is a sensory experience that is learned over time.
5. Don't use imitations
“To cheat is to steal. You steal someone’s intellectual property by using a copy.” — Francis Kurkdjian
Authenticity is a form of respect.
Imitations not only lack quality, but they also distort the artistic and technical work of the creators.
Choosing original perfumes is choosing art, ethics, and excellence.
6. Don't rub your wrists together.
“Never rub your wrists together. It’s like putting a good bottle of wine in the microwave.” — Jacques Cavallier-Belletrud
A common error in the application.
Rubbing heats the skin and breaks down the aromatic molecules, altering the top notes.
The correct way is to spray and let the perfume settle naturally: this reveals all its facets.
7. Good perfumes are unique
“A good perfume is one that is instantly recognizable.” — Dominique Ropion
The true greatness of a perfume lies in its identity.
It doesn't need to be strong to be memorable: it just needs to stand out among thousands.
Exceptional compositions have a signature, character, and an unmistakable olfactory imprint.
8. Wait for the perfume to speak.
“Try on one or two perfumes and then walk around the store for 20 minutes.” — Frédéric Malle
The perfume needs time to reveal itself.
The first notes can be deceiving; only when they settle does they reveal their true essence.
Walk, breathe, let it unfold. If after a few minutes it still enchants you, it's the one for you.
9. Trust your tastes
“Don’t listen to anyone. If you love something but can’t explain why, that’s enough.” — Calice Becker
Perfume is deeply personal.
There are no absolute rules, nor trends that you must follow.
If a fragrance makes you feel more like yourself, that's the right choice.
Trust your instincts: smell is pure emotion.
10. Be generous in your use
“Why just smell a little good, when you can smell great?” — Tom Ford
Perfume is meant to be enjoyed.
Don't hesitate to apply it generously: it's your signature, your presence, your atmosphere.
When a fragrance is good, its excess does not overwhelm: it seduces, envelops, and leaves a lasting impression.
At Parfumerie d'Aquitaine , we believe that perfume is not a garment to be worn, but an emotion to be inhabited.
These ten rules are not just advice: they are an invitation to experience perfumery with authenticity, curiosity and pleasure.
Because true luxury lies in what is invisible.