After 20 years at Guerlain, master perfumer Roja Dove founded his own brand: Roja Parfums. His goal was to create custom fragrances for very exclusive clients. Although the names of her clients have not been revealed, they are said to include singers, designers and even members of the British royal family.
According to Roja Dove, her perfumes always start with the name, which should always be a sign of passion. Each fragrance has its story and wants to convey certain unique emotions. This may also have to do with Roja's early childhood olfactory memories: her mother in a cocktail dress, rushing into her room and kissing her goodnight, and the scent that lingered in the air when she had already left the room again.